{"id":140057,"date":"2019-02-12T07:40:46","date_gmt":"2019-02-12T15:40:46","guid":{"rendered":"https:\/\/sustainabilityillustrated.com\/en\/?p=140057"},"modified":"2025-10-20T08:53:16","modified_gmt":"2025-10-20T15:53:16","slug":"upstream-root-cause-cartoon","status":"publish","type":"post","link":"https:\/\/sustainabilityillustrated.com\/en\/2019\/02\/12\/upstream-root-cause-cartoon\/","title":{"rendered":"Did you have a look upstream? (cartoon #21)"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h4>Did you have a look upstream? (cartoon #21)<\/h4>\n<p>\ud83d\uded6 The residents who live in the village Downstream \ud83d\udef6 had built their community beside a river. Many years ago, they began to notice that growing numbers of drowning people were caught in the river\u2019s swift current. So they went to work inventing ever more elaborate technologies to save them.<\/p>\n<p>\ud83c\udfe5 Talk to the people of Downstream today, and they\u2019ll speak with great pride about the hospital by the edge of the water, the fleet of rescue boats \ud83d\udedf ready for service, or the large number of dedicated lifeguards ready to risk their lives to save victims from the raging waters.<\/p>\n<p>\ud83e\uddb8\u200d\u2642\ufe0f So preoccupied were these heroic villagers with rescue and treatment that they never thought to look upstream to find out why people were falling in the river in the first place.<\/p>\n<p>We, humans, are so incredibly good at fixing problems! So smart, so creative!&#8230; But sometimes, we enjoy it so much that we forget to look upstream at the root causes of a problem that could be avoided in the first place. Watch our\u00a0<a href=\"https:\/\/sustainabilityillustrated.com\/en\/portfolio\/sustainability-definition\/\">video on the root causes of unsustainability<\/a>\u00a0(also on <a href=\"https:\/\/youtu.be\/eec0UYGIeo4\" target=\"_blank\" rel=\"noopener noreferrer\">Youtube<\/a>).<\/p>\n<p>Find all our sustainability cartoons <a href=\"https:\/\/sustainabilityillustrated.com\/en\/sustainability-cartoons\/\" rel=\"noopener\">here<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3>Sign up for a new sustainability cartoon every other Tuesday!<\/h3>\n[\/vc_column_text][vc_column_text]<script>(function() {\n\twindow.mc4wp = window.mc4wp || {\n\t\tlisteners: [],\n\t\tforms: {\n\t\t\ton: function(evt, cb) {\n\t\t\t\twindow.mc4wp.listeners.push(\n\t\t\t\t\t{\n\t\t\t\t\t\tevent   : evt,\n\t\t\t\t\t\tcallback: cb\n\t\t\t\t\t}\n\t\t\t\t);\n\t\t\t}\n\t\t}\n\t}\n})();\n<\/script><!-- Mailchimp for WordPress v4.12.1 - https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/ --><form id=\"mc4wp-form-1\" class=\"mc4wp-form mc4wp-form-141953 mc4wp-form-theme mc4wp-form-theme-blue\" method=\"post\" data-id=\"141953\" data-name=\"Default sign-up form\" ><div class=\"mc4wp-form-fields\">\t<p><label for=\"mc4wp_email\">Never miss a post: <\/label>\r\n\t<input type=\"email\" id=\"mc4wp_email\" name=\"EMAIL\" placeholder=\"Your email address\" required \/><\/p>\r\n\t<p><input type=\"submit\" value=\"Subscribe\" \/><\/p>\r\n<\/div><label style=\"display: none !important;\">Leave this field empty if you're human: <input type=\"text\" name=\"_mc4wp_honeypot\" value=\"\" tabindex=\"-1\" autocomplete=\"off\" \/><\/label><input type=\"hidden\" name=\"_mc4wp_timestamp\" value=\"1775721026\" \/><input type=\"hidden\" name=\"_mc4wp_form_id\" value=\"141953\" \/><input type=\"hidden\" name=\"_mc4wp_form_element_id\" value=\"mc4wp-form-1\" \/><div class=\"mc4wp-response\"><\/div><\/form><!-- \/ Mailchimp for WordPress Plugin -->\n<p style=\"caret-color: #000000; 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