- May 28, 2021
Corporate Social Responsibility: definition, examples, benefits
How to figure out who is serious about CSR and who is faking it? Most corporations are in the business of making money. But there are many ways in which they can take responsibility for their socio-environmental impacts and there is much to gain by doing so. This is often called Corporate social responsibility. In this video, I explain what we mean by CSR, why good corporate citizen make a lot more profit and I look at examples like IKEA, Starbucks and Patagonia to see how we can figure out who is real and who is faking it.
Links to videos mentioned in this one:
- Circular economy
- Sustainability analysis of an iPhone
- The global coffee crisis is coming
- Why Billionaires Won’t Save Us
- Sustainability tools and frameworks playlist
Resources & credits
Bob Willard’s business case for sustainability
Starbucks sustainability reports
Ray Anderson in The business case for sustainability
The Deloitte Global Millennial Survey 2020
Aspirational Consumers Are Rising. Are Brands Ready to Meet Them?