Our Earth Overshoot Day 2015 video made a difference!
I am very excited to share with you the success of our latest video, about Earth Overshoot Day, created in partnership with Global Footprint Network: the video was watched more than 26,000 times (+2,000 times in French) on August 13th (overshoot day 2015) and the day after. This is a record by far for our Sustainability Illustrated videos and Youtube channel! I think this is mostly due to the fact that it was a timely video on a specific event and that it was hugely promoted and shared by Global Footprint Network and all partners (including WWF and many others). If Earth Overshoot Day did not happen to fall in the middle of August, the video would probably have been viewed even more…
I am hoping to create more successful videos like this one in the future in order to raise more awareness on sustainability issues and help people understand the challenge as well as potential solutions. Please feel free to share your ideas of events and partners we could do this with (in the comments below or by sending us an email).
I want to thank all our patrons for making these videos possible. Your support is making a difference. THANK YOU!
What is Earth Overshoot?
Earth Overshoot Day marks the date when humanity’s demand for ecological resources and services in a given year exceeds what Earth can regenerate in that year. We maintain this deficit by liquidating stocks of ecological resources and accumulating waste, primarily carbon dioxide in the atmosphere. Earth Overshoot Day is hosted and calculated by Global Footprint Network, an international think tank that coordinates research, develops methodological standards and provides decision-makers with a menu of tools to help the human economy operate within Earth’s ecological limits.
To determine the date of Earth Overshoot Day for each year, Global Footprint Network calculates the number of days of that year that Earth’s biocapacity suffices to provide for humanity’s Ecological Footprint. The remainder of the year corresponds to global overshoot. Earth Overshoot Day is computed by dividing the planet’s biocapacity (the amount of ecological resources Earth is able to generate that year), by humanity’s Ecological Footprint (humanity’s demand for that year), and multiplying by 365, the number of days in 2015:
(Planet’s Biocapacity / Humanity’s Ecological Footprint) x 365 = Earth Overshoot Day
Learn more about Earth Overshoot Day on http://www.overshootday.org/about-earth-overshoot-day/.