Communicating sustainability visually & effectively
On October 1st I ran a free webinar on “Communicating sustainability visually & effectively” hosted by The Natural Step Canada. I have been working as a sustainability consultant for almost 10 years and I am also an illustrator. During this webinar I introduced the idea that engaging the right brain (intuition, holistic thinking) in addition to the left brain (linear and analytical thinking) can be an effective way to communicate sustainability. I also offered some free tools to to do that such as: short my Sustainability Illustrated animation videos, newsletters, YouTube channel, social networks where I post images and videos, etc. I also suggest a book by Jonah Sacks, founder of Freerange studio, called “Winning the story wars” as a great tool to tell stories that that inspire people to act and share in today’s overcrowded media marketplace.
If you are interested in webinars on other sustainability topics, make sure you check out the recordings of The Natural Step Canada’s pasts webinars: http://www.naturalstep.ca/webinar-resources.
You can watch the recording of the webinar above and on http://youtu.be/K6ivcFsr42k.
I attended the webinar below yesterday and enjoyed it a lot.Delphine Renié, Senior Learning Specialist, Leadership Training
I register for webinars frequently but often end up dropping out. This one was really informative, merci!
Alexandre did a great job in inspiring me to develop my communication around sustainability with more illustrations and visuals. I felt his topic would fit very well as part of a sustainability communications course at MSLS. I also liked the way he framed the need for more visuals regarding communicating from a right brain perspective. Since my thesis in MSLS was about the need for a new sustainability communication based on values rather than mere facts "The stories we tell: designing values oriented narratives of radical change initiatives" I could very well relate to the topic of speaking to the heart and not only the mind in our sustainability communication if we want to engage people for real systems change.
So, a huge thank you for offering this course and may our roads meet again sometime!Erica Scott, Masters for Strategic Leadership towards Sustainability, 2014