Communicating sustainability visually & effectively
On October 1st I ran a free webinar on “Communicating sustainability visually & effectively” hosted by The Natural Step Canada. I have been working as a sustainability consultant for almost 10 years and I am also an illustrator. During this webinar I introduced the idea that engaging the right brain (intuition, holistic thinking) in addition to the left brain (linear and analytical thinking) can be an effective way to communicate sustainability. I also offered some free tools to to do that such as: short my Sustainability Illustrated animation videos, newsletters, YouTube channel, social networks where I post images and videos, etc. I also suggest a book by Jonah Sacks, founder of Freerange studio, called “Winning the story wars” as a great tool to tell stories that that inspire people to act and share in today’s overcrowded media marketplace.
If you are interested in webinars on other sustainability topics, make sure you check out the recordings of The Natural Step Canada’s pasts webinars: http://www.naturalstep.ca/webinar-resources.
You can watch the recording of the webinar above and on http://youtu.be/K6ivcFsr42k.
Alexandre Magnin
Thanks for this Alex,
We had Michael Field (ex Interface Australia who worked actively with Ray Anderson and The Natural Step) present to our Fit for the Future conference in 2012 on this same topic. The 25 minute video of his engaging keynote presentation might be add good value to this webinar for your participants. You’ll find it on the TNSNZ vimeo website here –
Cheers,
Simon